Who We Are

Deborah Baxley

International mobile/cards payment/FinTech consultant, recognized expert in the industry, creator of growth strategies for new and existing markets with more than 20 years’ experience consulting to cards and payment companies. Managed and delivered over 100 strategic consulting projects for more than 60 clients in fifteen countries, advising issuers, acquirers, networks and processors on product direction and competitive positioning, delivering millions of dollars in new revenue or operating cost savings. Recognized for insights on the future of payments through frequent keynote speaking and writing and as Chair of US Payments Forum Mobile and Contactless Payments Working Committee, member US Federal Reserve Faster Payments Taskforce, and co-founder of NYPAY.

Christienne Genaro

Seasoned payments expert and respected thought leader with over 20 years in the payments industry, including roles at American Express and Mastercard. In-depth understanding of technology and regulatory impacts on traditional and emerging payments including networks, issuers, acquirers and new entrants; co-authored over 100+ equity research analyses. Consulting expertise includes market analysis and segmentation, card program strategy and assessment, RFP management, strategic work-stream leadership and implementation across issuers, retailers, retail banks and other payments players. NYPAY Board Member, US Federal Reserve Faster Payments Task Force Member including participation in the Interoperability Working Group.

David True

Payments expert with over 25 years of experience in all parts of the payments world: merchants, card issuers, networks, and processors. Roles have included strategy, marketing, new products, sales, operations and finance at Bank of America Merchant Services, Mastercard, and American Express. Consultant to investors, startups, and multi-nationals. Recent work includes product strategy, acquiring improvement, mobile commerce, and technology assessment. President of NYPAY, a NYC-based organization where payment leaders and Fintech innovators meet to learn and network. Frequent speaker at industry events.

Wendy Humphrey

Seasoned payments professional with over 20 years’ experience across the FinTech ecosystem. Recognized authority, speaker and advisor regarding mobile payment solutions, digital wallets, prepaid, transit, omnichannel commerce and point of sale. Roles have included enterprise payments strategy lead, product development, marketing, and competitive intelligence at First Data, Bank of America, Conduent and Chase Merchant Services, where she led the introduction of ChasePay and ChaseNet digital payment solutions. At First Data she spearheaded HP, Walmart and Microsoft strategic partnerships realizing $20mm in accretive revenue within 2 years. Has held several board and leadership positions with the Smart Card Alliance and W.Net.

Jim Shanahan

Innovative payments industry leader and entrepreneur specializing in business strategy, new products, marketing, business development and competitive assessment. Broad experience including credit/debit/corporate/purchasing cards, merchant processing, mobile payments, ATMs, B2B and P2P. Senior management positions with American Express, Chemical Bank, Mastercard and MBNA. Founder and CEO of 3 payment venture funded start-ups. Managed over 100 consulting projects with extensive international experience having worked in 15 countries. Possessed US Top Secret security clearance for payments impact on national security. NYPAY Board Member, former American Marketing Association Board Member and Mastercard’s Merchant Acquiring and Commercial Card Committees Chair.