Product and innovation strategies including competitive assessment, SWOT analysis, market entry and opportunity sizing/prioritization
Business case development, due diligence, partner selection, and RFP management; interim/fractional general manager services
Technology and Operations
Business and technology strategic alignment, platform/vendor evaluation/selection, business process re-engineering, and benchmarking
Emerging technology insights, start-up advisory, venture and investment advice
The firm started through NYPAY.org, a New York-based professional organization of which Partners David True, Christienne Genaro, and Deborah Baxley are all officers. Together with Managing Directors Wendy Humphrey, Ron Mazursky, and Jim Shanahan, we have many decades of experience, working in the industry, providing consulting, building firms and advising investors. PayGility Advisors is a NY State and NYC certified Woman-Owned Business Enterprise.
Our client experience comprises all segments of the payments and FinTech ecosystem, including banks, payment networks, start-ups, processors, merchants, and money transmitters. Our specialties include consumer and commercial credit/debit/prepaid cards, co-brands, point of sale lending, mobile payments, faster payments, cross-border, payment facilitation (PayFacs), merchant payment optimization, and business due diligence.
“Our consulting engagement with Deborah Baxley was the foundation of success for a marketing campaign at JP Morgan. Her deep payments expertise, and strategic insights into relevant market trends were integral to the development and successful launch of cross-sell client acquisition campaigns for Chase Paymentech.”
VP of Enterprise MarketingChase Paymentech
“Related to this FinTech II acquisition, I’d like to thank David True for his and his team at PayGility Advisors’ exceptional work on the independent due diligence effort and work product produced for our investors which aided our process immensely…”
Frank Mastrangelo – Partner & AdvisorFinTech Acquisition Corp II